Be the Match Event

This event was a partnership between Be The Match, a national bone marrow donor registry, and my Public Relations Management class.

As a team, we conducted primary audience research, collaborated with local partners such as Moe’s and the campus coffee shop, and conducted a rapid-fire social media and email campaign. The event garnered lots of attention, resulting in sixty-three students registering to join the marrow donor registry, surpassing our original goal of fifty registrations.
I worked on the planning and budgeting team to establish objectives, strategies, tactics, a list of action items and deadlines. Oversaw graphic design branding for social media and printed posters. My team managed receipts and summarized budget in final document. 

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